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Smiski - a glow in the dark friend

SFr. 12.00

Some people believe in angels, in fairies or elves. We're not here to judge. Give them a Smiski because it feels good to believe in something you see.

Which one will you get? This is a surprise box!
You can choose from Serie 1, 2 or 3...

Tiny creatures that live in corners, Smiski are curious little creatures that love hiding in small spaces and corners of your room. Although they like to stay hidden, you might discover one at night as they mysteriously glow in the dark. It is interesting to see the many types of Smiski all with different personalities and character. However, just why they exist in the first place, nobody quite knows.... 6 kinds in total + 1 Secret Smiski to look out for! Smiski comes packaged randomly in blind boxes. So kawaii !!

1 Glow-in-the-dark figurine.
Blind box (you can't choose the figurine position, it's a surprise)

Pauline tells you a story:

The Japanese word かわいい "Kawaii" means cute, lovable, adorable. The word kawaii originally derives from the phrase 顔映し Kao Hayashi, which means "(one's) face (is) aglow," commonly used to refer to blushing of the face.

The rise of cuteness in Japanese culture emerged in the 1970s as part of a new style of writing. Many teenage girls began to write using mechanical pencils. These pencils produced very fine lines, as opposed to traditional Japanese writing that varied in thickness and was vertical. The girls would also write in big, round characters and they added little pictures to their writing, such as hearts, stars, emoticon faces, and letters of the Latin alphabet. As a result, this writing style caused a lot of controversies and was banned in many schools. The japanese teenagers came up with the style themselves, spontaneously, as an underground trend.

During the 1980s, however, this new "cute" writing was adopted by magazines and comics and was put onto packaging and advertising.

Thirty years later, after Hello Kitty and Emoji icons, the Kawaii concept has become a global phenomenon. The Kawaii touch has reached numerous target audiences and span every culture, class, and gender group. In 2014 the Collins English Dictionary in the United Kingdom entered "kawaii" into their latest edition, defining as a "Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance."